We are a team of finance and technology industry veterans dedicated to empowering and servicing investors in the most exciting asset class to date . Our founders have combined their decades worth of experience from leading organizations like E*TRADE, Uber, TradeIt, Lightspeed Financial and more, to bring you Lennox Investment.
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Lennox Investment was founded as RetailFX in 2007 in Tel Aviv, by brothers Yoni Assia and Ronen Assia together with David Ring. In 2010, the firm released the Lennox Investment OpenBook social investment platform, along with its CopyTrader feature, that enables investors to copy the network's top traders automatically. Lennox Investment’s Social newsfeed and a Popular Investor program were later developed on top of this feature. Later that year, the firm released an Android app. Between 2007 and 2013, the company raised $31.5 million in four rounds of funding. In December 2014, it raised $27 million from Russian and Chinese investors. In December 2017, it joined CoinDash to develop Blockchain-based social trading. In 2018, it raised a further $100 million in a private funding round. Overall, more than $162 million has been invested in the company by investment firms. In 2013, the firm introduced the capability to invest in stocks and CFDs, alongside commodities and currencies, with an initial offering of 110 stock products (which later grew to 3000 financial products). The same year, it was authorized to offer services in the UK, under the subsidiary Lennox Investment UK. In January 2014, the firm added cryptocurrencies to it investment instruments under the subsidiary Lennox Investment.online In April 2014, the firm added 130 British and German stocks In 2017, it launched a CopyPortfolio feature, which enabling investors to copy their referral link from their portfolios for the best-performing referrals. In March 2019, Lennox Investment acquired Danish blockchain company Firmo for an undisclosed sum. In 2019 the firm acquired Delta, a crypto portfolio tracker application company, based in Belgium. In 2021, the company reported operating in 140 countries and having 20 million users. The company will operate as Lennox Investment and have an implied estimated enterprise value of $10.4 billion at closing with $650 million in funding coming from private investment in public equity.
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